At 95 decibels, the sound of the recently unveiled compostable Sun Chips bag is louder than a jet cockpit. It’s so loud, in fact, that over 30,000 people have been inspired to join the Facebook group “SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG.” The group’s tagline: “The
new Sun Chips bags are so fucking loud. I crinkle them constantly on
purpose whenever I am walking around with one. You should do the same.” Read more... (352 words, 7 images, estimated 1:24 mins reading time)
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Super-Loud Chips Bag: Accident or Marketing Gimmick? [Updated]
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On a daily basis I take notice of how people’s use of the Internet is changing the world and how everyday users are allowing the web to infiltrate new areas of their lives. The technology around the web has evolved very quickly over the past few years and users are now heavily reliant on the web for everyday tasks and communication. Social media is not a new term in relation to this rate of change and adoption and it’s already so powerful for users and for businesses. Read more... (617 words, 1 image, estimated 2:28 mins reading time)
Seven Tips for Leading Marketing Innovation
Two days after resigning from his position as Chief Marketing Officer, Jeffrey Hayzlett was still saying “we” when referring to Kodak, a habit I suspect will take some time to break. Speaking with understandable pride after four years of remarkable accomplishments, Jeff answered my questions with an authority that at first left me baffled. Then it hit me. This is not your typical marketing maven. Jeff Hayzlett actually puts the Chief in Chief Marketing Officer. Read more... (1041 words, 1 image, estimated 4:10 mins reading time)
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How Kodak’s Jeff Hayzlett Put the Chief in Chief Marketing Officer
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Can you tweet like a tween? Text faster than a sixth grader? Chances are you’re biting their virtual dust. Three-quarters of all kids in the U.S. have their own cell phones by age 12, and today’s average teen sends more than 3,000 text messages a month. “Kids have been the chief information officers of their households for at least a decade,” says Dan Coates, president of Youth Pulse and organizer of the San Francisco event aimed at reaching this coveted consumer base — and through them, their parents. “You’d never buy a new computer without consulting your kids.” How’s that for influence? — LILLIAN CUNNINGHAM Read more... (129 words, 1 image, estimated 31 secs reading time)